The NYC Next Idea 2010: Global Business Concept Competition (the “Competition”) is a business concept competition that showcases the best international talent from colleges and universities around the world while developing innovative business ventures that can launch and operate in New York City (“NYC”). Administered by New York City Economic Development Corporation (“NYCEDC”) the Competition seeks to raise the visibility of NYC as an international platform for innovation and entrepreneurship. With participating universities from around the world, including, Asia, Latin America and Europe and an exciting opportunity to visit NYC and network with investors, the Competition offers participants a challenging task of developing a business venture in one of the most vibrant and diverse cities in the world.